Pinterest daily active users6/7/2023 However, since ANYONE can enjoy YouTube content, regardless of whether or not they’re a registered user, this figure may not be the most accurate representation of the platform’s true popularity. The second-most popular social media platform on our list, YouTube comes in at a super-impressive 2.29 billion registered users. The average American user spends up to 38 minutes per day on Facebook. ![]()
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